Dec 2, 2022

What is Deltacron and How Can it Help Your Startup?

What is Deltacron and How Can it Help Your Startup?

At Deltacron, we're all about helping startups launch and scale good products. We do this by leveraging years of experience and expert insights from different disciplines to help you tackle any part of your product development process.

We are a digital product studio that primarily focuses on product design, development, and management. Product development studios are not just for startups. They can be used by companies of all sizes and types that  want to create new products but don't have the right people, skills, or workflows in place. As a result, many established companies have turned to product development studios as a way to get new products out faster.

A product development studio is an organization that provides end-to-end product development services – starting from ideation to design, prototyping to MVP, development to growth, and scaling. However, the exact services provided depend on the type of studio involved. One example would be a mobile app studio that provides both software development and marketing/sales support for clients with minimal coding experience.

Our first startup customer was Weologix, which was an idea for a people analytics platform that would make hiring new talent easy and unbiased. Since our founders had a lot of experience designing and building new software products in a wide variety of spaces such as mobile apps, video games, and enterprise software—and because Weologix's platform required someone with exactly that set of skills—they knew Deltacron could help make it happen. The nature of Weologix's platform required creative and logical engineering work—and that meant there were lots of opportunities for us to innovate on multiple fronts.

Deltacron as a Product Studio

As we’ve covered above that the studios offer a wide range of services in product development and management. The term "product development" encompasses every step involved in bringing a product to consumers. There's also the option of updating an existing product or reintroducing it to a different market. Product road mapping, product design and development, and customer feedback collection all fall under this category.

Let’s quickly analyze the services/solutions that we offer our clients

  • Product design
  • Product development
  • Product management

These services fundamentally involve new product development (NPD), but that’s not just it. We develop new products as well as help in interaction, feature development, and scaling. Our multi-disciplinary team of designers, coders, analysts, and marketers leave no stone unturned in making your products functional and engaging.

How Deltacron has helped customers in the past?

We have come a long way as a business and studio. Starting from smaller assignments that were primarily focused on building our tech stack and skills to developing product specialization - this has been quite a journey.

Here are a few highlights from this journey.

The first project:

We started working for our very first client, weologix, without having any workspace of our own. We were just a team of two working out of our homes and meeting in coffee shops to figure out what we wanted to do.

The client had a great idea but needed help turning it into reality. That's where we came in. After many late nights and early mornings, we built the product from scratch and helped the startup get off the ground.

However, since we started working for them without having an office or any other resources, we were willing to do whatever it took to help them grow—and that meant working 10 hours a day for six months straight!

We built their website and the whole web application from scratch, which allowed them to connect with more people who shared their mission of making the world a better place. The site went live successfully, and since then, we have continued to work closely with Weologix on all of their marketing initiatives.

We've worked with our initial clients on a variety of product development processes. Some clients have come to us with a fully-developed product, and we've worked with them to get it into the market. Others have brought us an idea for a product, and we've helped them develop that idea into a real product. In both cases, we led the process of getting the product ready for production and then manufactured it in bulk.


Weologix's motivation for developing this platform was to facilitate the acquisition and maintenance of stellar personnel for their clientele.
Each candidate has their own profile, which takes a comprehensive look at their mix of soft and hard talents. Weologix makes it possible for this all-encompassing profile to be shared freely across companies, addressing a wide range of issues in human resource management, including recruitment, onboarding, and career advancement.

In order to bring the platform's many components together, we had to create a large number of microservices, a novel approach to software development at the time.

The website's UI/UX, games, and cognitive quizzes were all created in-house, and we integrated a few tests sourced from other websites per the instructions of our customers. However, the architecture of the web app was crucial to the operation of all these functions. We opted for microservices instead of a monolithic design to facilitate future client push updates.


Kleta had a terrific system set up at the outset, and it was running well, but as their user base grew, so did their problems. Their previous technology stack made scalability difficult; it was our mission to provide a solution that was both flexible and scalable. As an added complication, the web app had a hard time keeping up with the performance standards set by the lighthouse.

We put up a workaround using AWS, Tailwind CSS, and nodeJS together with the nextJS and nextJS frameworks. We developed a bespoke authentication layer to facilitate communication between the Ninox CRM, the backend, and the client app.

We built a whole new platform from the ground up to handle subscriptions, product sales, and discount codes utilizing the Stripe API. The new system is centralized, making it easy to manage and expand. Provides enhanced management of all crucial facets of electronic commerce. Improve your product choices with the help of a new layer of data offered with Google Analytics 4.

We first saw a dramatic increase in speed because of the solution's nimbleness and the contemporary stack on which it was built, which ensured the best practices were being used. In order to move towards data-driven development, it is necessary to improve user tracking. The need to go between many databases is minimized when everything is centrally located. Heroku's infrastructure management has you covered. That allows for clearer insight into the app's functioning and guarantees prompt responses.

How we can help you in your product development process?

The product development process can seem overwhelming and complex. We understand that it's difficult to keep track of all the moving pieces, but we can help! Our team offers a comprehensive range of services, from initial strategy to prototype creation and user testing. We have extensive experience working with startups and small businesses like yours, so you can rest easy knowing we'll take care of everything for you.
Our team's in-depth knowledge and technical expertise will help you effectively execute your product development process. We have experience with many different types of products, businesses, industries, and users.

Our unique capabilities include:
  • Product Design & Development - including concept development (including market research), conceptual design and prototyping, functional specification creation, and data analysis/modeling;
  • Project Management - we manage the entire project lifecycle from initial research through to product launch and post-launch support;
  • User Experience Design - Our UX Designers have the skills required to ensure that your end-user has a great experience when using your product or service;

We can help you articulate your product vision

You need a product vision. It’s easy to get started on your product vision but hard to keep it going in the right direction. A product vision is essentially an idea of what you want your product to become and why. It’s not just about how this thing looks like or how it works, but more importantly, why it exists in the first place.

We will get to know the ins and outs of your business so we can target the best users for your product

We believe that a good product development process is the one where you and your team can get to know the ins and outs of your business so that we can target the best users for your product. This means understanding who those people are, what they want from you, and why they should use it in their day-to-day lives.

This way, when it comes time to creating an MVP (minimum viable product), we already know exactly what features need to be included for optimal user experience and faster acquisitions.

We'll build you a prototype

A prototype is a model of your product. It helps you test it and refine it before investing too much time and money in building the real thing. Prototypes can be paper prototypes or digital prototypes, tested with one user or with a group of potential users, in person or remotely.

You may want to start out by testing a paper prototype: print out some photos of the interface screens, give them to users and ask them to complete tasks using those screens on paper. This allows you to see how people will use your interface before spending time building interfaces for them (which could be costly).

After we analyze the results, we'll tailor your product according to the information we've received from users

For example, if users aren't responding well to a certain feature or aspect of your product, you can add it in later iterations of your design process. Or if most people said they didn't like something about your product but were still willing to purchase it anyway, then maybe that part of your business needs reevaluation. Sometimes focusing more on what people want rather than what they need will lead to better success overall!

We'll create software that is intuitive, user-friendly, and aesthetically pleasing

We'll work with you to make sure we understand your business goals and the unique needs of your customers. Then we will design a solution that fits those requirements perfectly.

We will analyze user behavior during usability testing and make adjustments before it launches according to their feedback

User behavior is an important part of product development because it helps us understand how customers use the product and what features are most useful. User behavior analysis allows us to make adjustments in the design and marketing based on real data rather than assumptions.

It’s important to understand why people use your app or website, what they do with it, and how they feel about using your product. This information can be used to make improvements that increase user satisfaction, which ultimately leads to more sales.

You don't have to worry about any aspect of product development when you work with us

We have a team of highly trained and experienced product developers who are dedicated to helping you succeed in your project. Our experts understand the importance of maintaining high-quality standards for all products, no matter how big or small.

We will take care of everything related to product development so that you can focus on other important aspects of your project, such as marketing, sales, and distribution - all while working within budget constraints!

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